10 Things Every Small Business Website Needs

Whatever your business, a few essentials separate a website that works from one that just exists. Here are ten things every small business website needs.

The ten essentials

• A clear headline saying what you do.
• Obvious contact details — phone, WhatsApp, email.
• A strong call to action on every page.
• Mobile-friendly design that works on any phone.
• Fast loading so visitors don't leave.
• Your services or products, clearly listed.
• Trust signals — reviews, photos, credentials.
• An About page that tells your story.
• A secure connection (the padlock/HTTPS).
• Basic SEO so Google can find you.

Get these right first

Nail these before worrying about anything fancy. They're what actually turn visitors into customers — and a good website builder gives you all ten by default.

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